Components of Aloe Vera have been found to reverse degenerative skin changes by stimulating collagen and elastin synthesis, in essence turning back the clock on the effects aging has on skin. One of the main reasons Aloe Vera has become so popular among consumers is that it possesses incredible moisturizing properties. Studies show that Aloe Vera improves the skin's ability to hydrate itself, aids in the removal of dead skin cells and has an effective penetrating ability that helps transport healthy substances through the skin. Each of these factors makes Aloe Vera an ideal ingredient in cosmetic and dermatological products. In fact, Aloe Vera is currently one of the most important ingredients in the cosmetics industry, being utilized in over 95% of the dermatologically valuable extracts manufactured worldwide.